I signed up for the mentor program with the One Of A Kind show where they match you with a veteran vendor to answer all of your questions. The first thing 'mentor man' told me was to ensure I had some sort of photo album or catalog so people could see my work. This was something I never thought of, and is extra great as my stuff is soooo tiny that people usually can't see it well in the frames.
Anyway, through iPhoto on my mac I was able to create a wire bound photo book. I am in love with it. I used my wonderful Robert Diamante photos and in the later pages put in pictures of my dress patterns so people could order a custom piece if they choose. The book only cost $20 or so and arrived via Fedex in about 1 week. Here's a pic of the cover and one of the pattern pages: